Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch.
Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further their founder journey.
This episode, we’re joined by Erin Clark from The Exchange Collective to look at Market Positioning for Bootstrapped Startups.
Market Fit, or Positioning, is the first key milestone on the startup journey, and for bootstrapping founders it’s an incredibly important and challenging undertaking. With a limited budget for research and testing and shorter runways, many of the examples from the venture capital world simply don’t fit the brief, so how does a bootstrapping founder approach finding market fit while navigating the wider startup ecosystem?