Market Positioning with Michelle Picoto from Deepstar Strategic

As a product focused startup podcast, it’s impossible to spend too much time talking about market positioning. What is it and what simple and affordable strategies can bootstrapping founders use to find it, reassess it, and find it again?

To unpack that I’m joined by Michelle Picoto, Michelle is the Co-Founder of Deepstar Strategic. She’s spent the last 17 years driving business growth through positioning, messaging, and go-to-market strategies, across tech startups, agencies, and enterprises in Europe and Australia.

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From Swivol Media and The Product Bus comes The Bootstrap: Building Startups from Scratch – your weekly source of news and practical support for bootstrapping founders – or founders building their business with their own effort and funds and no external investors.

The Bootstrap unpacks strategies that any founder can apply to make smart, data-informed decisions as they navigate the early stages of building a startup. We focus on helping founders avoid the common pitfalls that stop many great ideas from becoming a reality.

Each episode, we start with one or two news items that bootstrapping founders need to know, and then host Scotty Allen (Founder of The Product Bus) is joined by a guest who brings their experience and subject matter to a specific topic with practical, actionable strategies that founders can take away and apply immediately to their own business.