Fractional Strategists – When, Why, and How? with Natalie Ellis from The Product Bus

22 Feb 2026 / Ep. 74 / 48:00

Natalie Ellis, who has just joined The Product Bus full time as Partner & CEO, joins host Scotty Allen to talk about fractional leadership, particularly in the product strategy space. We discuss the pros and cons of fractional strategists, when the timing is right to engage them, what to look for in a strategist and an agreement – and much more!

Learn more about Natalie at LinkedIn: https://www.linkedin.com/in/n-j-ellis/

Check out THE Product Bus

From The Product Bus comes The Bootstrap: Building Startups from Scratch – your weekly source of news and practical support for bootstrapping founders – or founders building their business with their own effort and funds and no external investors.

The Bootstrap unpacks strategies that any founder can apply to make smart, data-informed decisions as they navigate the early stages of building a startup. We focus on helping founders avoid the common pitfalls that stop many great ideas from becoming a reality.

Each episode, we start with one or two news items that bootstrapping founders need to know, and then host Scotty Allen (Founder of The Product Bus) is joined by a guest who brings their experience and subject matter to a specific topic with practical, actionable strategies that founders can take away and apply immediately to their own business.