Do B2B SaaS Playbooks Still Exist with Craig Brown from Everest Engineering

26 Oct 2025 / Ep. 58 / 34:06

As AI transforms the kind of tech we’re using and job we’re doing, are any of the “old” product and sales playbooks still relevant when it comes to B2B Software as a Service? And if not, what should we be doing instead?

In this episode we’re joined by Craig Brown, CEO and Co-Founder of Everest Engineering to talk about the changes to our standard ways of working we’re seeing as a result of AI, what may change in the future, and which core principles of validation and testing are still relevant – for now, at least.

Linkedin: https://au.linkedin.com/in/craigwbrown

Website: https://www.everest.engineering/

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