Cracking the Code of Total Addressable Market with Alex Urquhart

7 Dec 2023 / Ep. 13 / 53:55

Total Addressable Market, or TAM, is an important validation metric that is often misunderstood and misused, so how do you navigate TAM without getting lost in the numbers, and how relevant is TAM to bootstrapping founders?

To unpack this, we’re joined by Alex Urquhart – a growth and product marketing specialist and the founder of Market Science, helping businesses understand, prioritise & action the next steps in growing their business.

The Bootstrap is your twice-weekly source of news and discussion for the wider startup community, focusing on building startups from scratch.

Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further their founder journey.

The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch

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From The Product Bus comes The Bootstrap: Building Startups from Scratch – your weekly source of news and practical support for bootstrapping founders – or founders building their business with their own effort and funds and no external investors.

The Bootstrap unpacks strategies that any founder can apply to make smart, data-informed decisions as they navigate the early stages of building a startup. We focus on helping founders avoid the common pitfalls that stop many great ideas from becoming a reality.

Each episode, we start with one or two news items that bootstrapping founders need to know, and then host Scotty Allen (Founder of The Product Bus) is joined by a guest who brings their experience and subject matter to a specific topic with practical, actionable strategies that founders can take away and apply immediately to their own business.